Pages are designed so that search algorithms can parse them

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results.

Keyword Intent Is Keyword Optimization

Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want. A so-called website blocker is something that prevents search engines from accessing the site Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Creating incredible content that people will want to share is still the best way to earn links. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content.

Track it!

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. Keyword research can be done using free tools. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.

Monitor Google My Business

Gaz Hall, a Freelance SEO Consultant, commented: "Google’s web indexing system favors recently updated content, especially for time-sensitive searches." Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too.

Be Informed and updated!

Domain to page relevancy means the page linking to your website is relevant to your domain. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

SEO Recommendations Don't Implement Themselves!

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit.